The sheer number of media opportunities available to advertisers today can make planning and buying an advertising campaign a daunting task.

Our expertise and depth of knowledge of each individual medium combined with our insight into how consumers think and act, mean that we can turn this complex landscape into effective and innovative solutions.

Media Consumption

Although the surge in digital technology has opened new channels for people to consume content, evidence suggests that rather than replacing traditional media, it is allowing people to multitask and cram more into their days.

According to the latest TouchPoints study from The Institute of Practitoners in Advertising (IPA), people are watching 3.7 hours of television per day, listening to the radio for an average of 2.1 hours, and using the internet for 1.8 hours every day which represents an increase of 38% over the last 2 years.

Source: IPA TouchPoints 3

Predictions that the increase in internet use would be at the expense of TV seem to be premature as viewers watched an average of three hours and 45 minutes of television a per in 2009, which equates to 3% more than in 2004.

Top-line figures suggest that radio is performing well, with a record weekly reach in the second quarter of this year – the number of people who tune in for at least five minutes a week – of 46.77 million people. This equates to 91% of the adult population.

We buy TV Advertsing, Press Advertising, Radio Advertising, Outdoor Advertising, Online Advertising and Mobile Advertising.

If you want to learn more about what we can do for your business, please don't hesitate to contact us.